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Source: HIGHSNOBIETY & nbsp; & nbsp; & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Retro jordans for sale Network - brand observation] Nike's phrase classic slogan "Just Do It" almost no one knows, but what about the phrase slogan come from, has recently been lifted again . The internationally renowned design exhibition recently held in Cape Town, South Africa on Indaba Expo advertising company W + K-founder Dan Wieden revealed how he got the inspiration for the creation of this ad language. However, this is not a story of warmth. Cheap air jordans for sale 1980 s, between the two sports giants Nike and Reebok (Reebok) become increasingly competitive. Initially, Nike by catering to male consumers and reputation in sales ahead of it in the athletic footwear market. At the same time, however, and women Nike sports shoe market pass. until 1985, pay attention to the female market ushered in the opportunity Reebok - With the rise of American women aerobic exercise, Reebok's sports and f Cheap air jordan 12 taxi for sale online free shipping itness shoes is looted. Subsequently, Reebok's revenue continued to grow rapidly, and in 1987 exceeded the targets on Nike, the world's first sports brand, which is struggling to catch up with being caught. Under helpless, Nike commissioned the advertising agency W + K (Wieden & amp; Kennedy) sentence envisaged to expand the brand influence of advertisements, was accepted this task is Dan Wieden. At that time he was asked, the ke cheap foamposites y to this idea is to get women involved in those initial fitness resonate. However, Nike boss Phil Knight met the night before, Wieden still no clue. Until midnight, and finally to his inspiration comes from a most unlikely place. At the time about 10 years ago, a man named Gary Gilmore in Utah because Americans robbery and murder of two lives, attracted the attention of American society. Subsequently, the 35-year-old Gilmore s cheap jordans for sale entenced to imprisonment, he spent a long time in prison in Indiana. After his release, Gilmore admitted to distant relatives at home in Utah. However, he was soon making the same mistakes. In 1977, Gilmore again robbery and murder of two ordinary people, the two victims in the robbery have taken a cooperative attitude, but still cruel Gilmore direct shot. due from 1972 to 1976 between the United States suspended the death pena cheap jordan shoes for men lty, on a back Gilmore was able to escape. This time, Gilmore sentenced to death without a doubt, he is the first person to restore the United States to be executed since the death penalty, and therefore the case caused a sensation. Before being executed by firing squad in Utah, asked Gilmore what testament executor, his response is very simple: Do it (Lets do it). 1976, the photo murderer Gilmore at the time of trial. "I c cheap jordans online learly remember that night to see when the killings I was shocked, but I liked him before his death said these words, especially the two words which do it, it is very cool, and it is in line with the spirit of sport. "Wieden's explanation. Subsequently, in order to strengthen the appeal of this ad and tone, he added in front of "just", meaning "just do it." "The reason to express this feeling of joy, I was hoping for Women therefore be encouraged to invest nothing to worry about the health of the sport which, whether athletics or general fitness levels are not just a man thing. "Wieden complements the slogan means. Wieden also mentioned that Nike was time to show the proposal, he prepared a five slogans, including "Just Fuck It". After the client was stunned for a while, he showed the piece says "Just Do It" of panels, apparently want to raise with the first suppression effect. In this way, the classic phrase slogan was born. After slogan debut in 1988 Nike running commercials in that time have great repercussions in the field of sports marketing, brand and advertising, called "one of the 20th century's most outstanding advertising slogan." With the help of the phrase resounding slogan, the Nike sports shoes market share continued to rise in 1990 beyond Reebok return "America first" throne, and in the subsequent 10 years, Nike's global sales increased from $ 877 million to upgrade $ 9.2 billion. Finally, add a 2014 fiscal year, Nike's total revenue reached $ 27.79 billion, net profit of $ 2.69 billion, an increase of 9.29%. 2014, is considered the best year ever Nike. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: morning shoes brand & nbsp; Marie children shoes.)